About the brand
Hey! I'm Lois. I'm from the outskirts of London. I have 2 beautiful children. I worked as a freelance makeup artist around 2014. I mainly did bridal makeup, but on occasion I did SFX and general party looks too. It was alot of fun. I found my creative outlet and loved doing that. This was about the time Makeup on Instagram was taking over and blowing up on new levels, so I decided to start posting more looks on myself, and it became a regular part of my evening, put the children to bed, drag out my ring light and create some cool looks to post on my feed. It opened the door to great opportunities to work with some insane brands and even some celebrities.
I was then offered a full time job with a cosmetics brand, I took on responsibilities ranging from social media and content, PR, to product development, I learned more and more about the industry from an inside view point, and fell head over heels in love with creation. I loved the process of forming a product idea, working on the component, the shades, the formula, designing artwork, checking and approving samples, and then once the product was complete, taking photos and swatches and creating looks. I knew I had found what I was really passionate about. Being part of a product from idea to sale.
In 2018, I quit my job for that brand. That's a story for another day, but I decided I just love colour, shades and creation too much to it throw away, and started working on my own brand. This. What you are seeing right now. I'm also now realising this is an about the brand, not an autobiography or a CV, so let's get back on track.
Lois Cosmetics is a brand that aspires to inspire, to be outrageous or inconspicuous. Bold or subtle. To suit YOU, the customer's needs. It's not wrapped up in what's the most commercial shade or short-lived trends. I hope my products will stay in your collection and be used time and time again. I've worked with an awesome lab on these insane shades, which are all Cruelty Free, Vegan and Paraben free. My first launches are 2 eye shadow palettes, because I have always gravitated towards eye makeup over everything else. Eyes are the window to the soul and all that, so why not decorate them? Rose Metal and Gone Rogue reflect my two different personalities. Sometimes I want to be more neutral, toned down, soft and feminine. But other times I want to be bold, loud, colourful and dramatic. But you'll find you can get both personalities from either palette too.
Although I refer to Lois Cosmetics as We and Us, it really is just little old me. The girl in her bedroom with a big dream. I hope I can make you all proud. I hope for those that have followed me over the years, you're going to see a bit of the old "Lois MUA" in my products. Lois Cosmetics has been in the work for over a year and it has been quite the journey. I just want to say a big thank you to everyone who has been my supporters on this project. For those that have taken the time to encourage me to make my own brand. For those that have been a listening ear. To those that have liked, shared and followed all of my social media, whether that be from my former LoisMua Makeup account, my personal one, or the LC Brand page. And to those that have supported the launch of my brand by purchasing my products. I hope you really love them.
If you have any questions, suggestions, feedback, please do not hesitate to contact me. I always keep an eye on DM's on social media, but you can also use info@loiscosmetics to send an email too!
Lots of Love!